The Real Estate CRM Specialist/Manager will manage and optimize customer relationship management systems (CRM) within a real estate context. This role focuses on improving client interactions, managing property inquiries, facilitating lead generation, nurturing client relationships, and supporting marketing and sales teams to enhance customer experiences and achieve business goals.

Key Responsibilities:

• CRM System Management: Oversee and optimize the CRM platform (e.g., Salesforce, HubSpot, Zoho) to ensure data is properly stored, segmented, and accessible for agents, managers, and marketing teams.
• Lead Management: Manage incoming property inquiries, lead follow-up processes, and lead nurturing through the CRM system to improve conversion rates and customer engagement.
• Client Relationship Building: Implement CRM strategies to maintain strong, long-term relationships with clients, ensuring timely follow-ups, relevant updates, and personalized communication.
• Property Listings Management: Ensure that property listings, prices, availability, and other details are consistently updated in the CRM and integrated with external platforms.
• Email & Marketing Campaigns: Develop and execute targeted email and marketing campaigns to engage leads, past clients, and prospective buyers/renters based on CRM data.
• Customer Segmentation: Segment customers based on their buying/renting behavior, preferences, and lifecycle stages to tailor marketing efforts and property recommendations.
• Reporting & Analytics: Monitor CRM data to generate reports on lead conversion rates, customer satisfaction, sales trends, and campaign performance, providing actionable insights to improve strategies.
• Collaboration with Sales Teams: Work closely with real estate agents, brokers, and marketing teams to ensure CRM data is leveraged for property showings, negotiations, and sales.
• Automation & Workflow: Set up automated workflows within the CRM for efficient lead management, follow-ups, and task reminders, helping agents stay organized and responsive.
• Training & Support: Provide training and ongoing support to real estate agents and other staff on CRM best practices, tools, and effective use of the system.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field (preferred).
• Proven experience with CRM systems (Salesforce, HubSpot, etc.) in the real estate industry.
• Knowledge of real estate operations, including property listings, client communications, and real estate marketing practices.
• Strong data analysis and reporting skills, with the ability to provide actionable insights.
• Excellent communication and customer service skills, with a focus on client relationship management.
• Ability to work collaboratively with cross-functional teams, including sales and marketing.
• Highly organized with attention to detail, able to manage multiple projects and tasks.

Preferred Skills:

• Experience with real estate CRM systems like Real Geeks, BoomTown, or Propertybase.
• Knowledge of lead generation tools and techniques in real estate.
• Certification or experience in real estate marketing or sales.